“Any sufficiently advanced technology is indistinguishable from magic.” That quote from science fiction writer, inventor and futurist Arthur C. Clarke kicks off our beautiful film celebrating the people who run our national grid. But it tells only half the story. Because when tech is good enough it’s not just magical – it’s invisible. That was our task: to make the magic of the grid visible, vital and valuable.
This was one of those audacious pitch ideas that went down so well... we had to go and make it. Over to a very fastidious art director, producer and account manager, a very patient food stylist and photographer, and a very supportive client. The amazing women of the LGFA deserve no less. We wish them the berry vest for the season ahead. Yes, yes we did.
In the third outing of Sony Pictures' monstrously successful Hotel Transylvania franchise, Drac and the gang go on a cruise. A brave move for a sun-fearing vampire. We took that as our starting point, and created invites to the movie’s Irish premiere in the form of a limited run of special SPF5000 sun protection – with all the details of the event on the back label. Note that this product is ‘Holy Water Resistant’. Fang you, fang you very much.
Anyone who’s spent time on a farm knows it’s true. After a while the smells fade, the dirt becomes invisible… and the dangers disappear. Except they don’t: only our awareness fades. And so the dangers grow greater than ever. We created this campaign with our friends at HSA to dramatize that effect, using a beautiful painterly style to seduce people into a false sense that all is well.
We’re immensely proud of the part we played in informing the debate, and mobilising turnout, ahead of the referendum on the 36th Amendment to the Constitution – regarding abortion – in May 2018. As well as achieving the highest electoral turnout in 25 years, we’re also proud that every element of this campaign – TV to social, admobiles to digital OOH – was created and produced entirely by our in-house production unit, House Party.
Lidl have beef with anyone who doubts that they can deliver top notch quality at the brilliant prices they’re famous for. And who better to confront those doubts – and show off their commitment to quality at every stage – than the real Lidl people who deliver that value every day.
The effervescent brewing minds at St. James’s Gate dreamt up a new beer, inspired by everybody’s favourite refreshing experience – a weekend out west. We helped capture that same refreshment and express it across every channel and format you can think of. Cheers. Agus tóg go bog é!
We like to talk about our “I Will Survive” spot as pro-quitting, rather than anti-smoking. It’s been so successful here in Ireland that it was picked up by the equivalent health body in the US and is now running on TV across New York.
EBS are all about the mortgages. So this campaign is all about that all-about-ness. The never-settle, thick-and-thin, stick-with-it-ness that makes the people in EBS branches all over the country the absolute mortgage masters. Because some jobs are just too important to let some faffer just have a go at it.
In Ireland we take our pubs a little bit for granted. We look enviously at the cafés of Vienna or the tapas bars of Madrid, and forget that we’ve got a cultural phenomenon to rival them on every street of every town in Ireland. More than anything, pubs are about people, and the chats that ensue after a pint or two. If those pints could talk...