Every once in a while the dream brief comes along. Writing a manifesto that captures the spirit of Ireland’s most treasured cultural institution – that‘s one. Not to mention creating a campaign to convey that spirit, across social, digital, TV, OOH, radio, owned assets and more. It was one of the greatest honours of our professional lives to create this, in collaboration with passionate members of the GAA family at Croke Park and all over the country. This work belongs to us all.
‘You’re not you when you’re hungry’ is up there with ‘just do it’ on the league table of brilliant brand ideas that keep on giving, across the globe. Here’s our latest contribution – a series of posters paying their respects to some important Irish locations. What could possibly [stomach rumbles] go wrong?
Barely a year old, Rockshore Lager hit a home run because people love what it stands for: easy, refreshing times in the great outdoors, with you and your mates being your down-to-earth selves. To dramatise how our new cider gets the sweetness just right, we played with that down-to-earth-ness. What if one of the gang got a bit too sweet…?
To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words :) And to achieve that, we tapped the rising trend of “Accidental Renaissance”. Moments of everyday 21st century life, with a dramatically painterly vibe.
Hot on the heels of a hugely successful launch, we’ve been keeping the Rockshore bonfire burning with lots of great social – from competitions to grow and reward our community, to a steady stream of content helping our new brand’s personality shine. At Christmas we stepped things up, with Ireland’s first big Giphy activation. Cleverly tagged, genuinely useful gifs and stickers got us where every brand dreams of being – right into our audience’s chats. Five million times. Loop that!
Anybody who experiences the horror of a car crash and survives to absorb the consequences, never thinks or acts the same way again behind the wheel. With high-end VR we can get closer to that visceral, behaviour-shifting impact. For maximum realism we shot each scene using the world’s most powerful 360º cameras. Best experienced in Oculus; also viewable as YouTube 360º, Vimeo 360º and Google Cardboard. Touring Ireland on the RSA Shuttle.
Great sponsorship work is about finding a real and fresh common ground between the sponsor and the sponsored. In 2019 we wanted to celebrate the famous reliability of Volkswagen that the world sometimes takes for granted. It struck us that Irish rugby, too, has never performed so reliably. And like our cars – though they do the same thing over and over again, some things you never tire of :)
This was one of those audacious pitch ideas that went down so well... we had to go and make it. Over to a very fastidious art director, producer and account manager, a very patient food stylist and photographer, and a very supportive client. The amazing women of the LGFA deserve no less. We wish them the berry vest for the season ahead. Yes, yes we did.
Insurance is often filed under ‘grudge transaction’ – an expense that’s hard to avoid and harder to love. But insurance is, in essence, protection for the people we love and the things we cherish. When we think of it in those terms, it becomes instantly more emotional…
We’re immensely proud of the part we played in informing the debate, and mobilising turnout, ahead of the referendum on the 36th Amendment to the Constitution – regarding abortion – in May 2018. As well as achieving the highest electoral turnout in 25 years, we’re also proud that every element of this campaign – TV to social, admobiles to digital OOH – was created and produced entirely by our in-house production unit, House Party.
