2021 has been a year when the issue of homelessness has not been in the news cycle as often as it needs to be. The pandemic and its consequences for both people and the economy, have pushed it to the margins. Yet homeless people have suffered so much during this time. Increased social isolation has multiplied the terrible problems they normally face. This is particularly true in Dublin. That’s why, this year, Dublin Simon and ourselves chose to specifically address the problems and the reality within the capital.
Anyone who’s lived through a car crash knows it’s the most effective road safety lesson a person can ever have. The Irish Road Safety Authority's driving based Virtual Reality activation delivers that visceral impact without the devastation. Different simulations allow you to experience the dangers of using mobile phones while driving or falling asleep at the wheel.
With power comes responsibility. That’s why EirGrid, operators of the electricity grid, are leading the way to a cleaner energy future for Ireland. And we were delighted to get behind them with help from some inspirational local people already playing their part in the climate change battle. Plus an iconic track and a stunningly-talented young Monaghan singer.
Northern Ireland is packed with incredible experiences, spectacular views and unforgettable holiday gems. But it isn’t always on the top of everyone’s holiday to-do list. We set out to avoid all the typical diddly-eye tourism tropes, and instead focused on how holidays make you feel. That high-energy, pack-it-all in, pure rush of joy. With this cross-platform campaign, we prove just how epic and effortless a holiday in Northern Ireland can be. Pack your bags and let’s go.
When it comes to mortgages, where do you start? With the EBS Mortage Masters. Even that guy stuck in his parents’ house that will always be 1985. Even those Gen-Xers stuck in a rental with kids that get their hands stuck into, well, everything. And even that young couple literally stuck in a time warp.
You. A gang of your closest mates. And the bracing Atlantic coast stretching for miles before you. What’s not to love? It’s the perfect way to refresh that everyday, humdrum routine. As Rockshore heads into its second year, we headed west for bigger waves, bigger laughs, and with big ambitions.
To quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful, because it instils a lifelong love of the magical written word. This campaign for Ireland’s #1 bookseller spans OOH and radio.
42% of rear seat passengers killed in the last ten years were not wearing seatbelts. A lot of responsibility belongs to the driver… but young male drivers often fear ‘social death’ more than actual death. They’re afraid that if they ask someone to belt up, they’ll be laughed out of it. This work challenges that fear head on.
Every once in a while the dream brief comes along. Writing a manifesto that captures the spirit of Ireland’s most treasured cultural institution – that‘s one. Not to mention creating a campaign to convey that spirit, across social, digital, TV, OOH, radio, owned assets and more. It was one of the greatest honours of our professional lives to create this, in collaboration with passionate members of the GAA family at Croke Park and all over the country. This work belongs to us all.
To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words :) And to achieve that, we tapped the rising trend of “Accidental Renaissance”. Moments of everyday 21st century life, with a dramatically painterly vibe.