You. A gang of your closest mates. And the bracing Atlantic coast stretching for miles before you. What’s not to love? It’s the perfect way to refresh that everyday, humdrum routine. As Rockshore heads into its second year, we headed west for bigger waves, bigger laughs, and with big ambitions.
Severe winter storms are quite the thing in weather-obsessed Ireland. Even as Storm Lorenzo menaced Ireland, quick as a lightning-flash we created Pedigree Lullabies for Lorenzo, a Spotify playlist of soothing dog-friendly music designed to keep the nation’s dogs calm and content while all around them Storm Lorenzo did its worst.
To quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful, because it instils a lifelong love of the magical written word. This campaign for Ireland’s #1 bookseller spans OOH and radio.
42% of rear seat passengers killed in the last ten years were not wearing seatbelts. A lot of responsibility belongs to the driver… but young male drivers often fear ‘social death’ more than actual death. They’re afraid that if they ask someone to belt up, they’ll be laughed out of it. This work challenges that fear head on.
Every once in a while the dream brief comes along. Writing a manifesto that captures the spirit of Ireland’s most treasured cultural institution – that‘s one. Not to mention creating a campaign to convey that spirit, across social, digital, TV, OOH, radio, owned assets and more. It was one of the greatest honours of our professional lives to create this, in collaboration with passionate members of the GAA family at Croke Park and all over the country. This work belongs to us all.
‘You’re not you when you’re hungry’ is up there with ‘just do it’ on the league table of brilliant brand ideas that keep on giving, across the globe. Here’s our latest contribution – a series of posters paying their respects to some important Irish locations. What could possibly [stomach rumbles] go wrong?
To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words :) And to achieve that, we tapped the rising trend of “Accidental Renaissance”. Moments of everyday 21st century life, with a dramatically painterly vibe.
Hot on the heels of a hugely successful launch, we’ve been keeping the Rockshore bonfire burning with lots of great social – from competitions to grow and reward our community, to a steady stream of content helping our new brand’s personality shine. At Christmas we stepped things up, with Ireland’s first big Giphy activation. Cleverly tagged, genuinely useful gifs and stickers got us where every brand dreams of being – right into our audience’s chats. Five million times. Loop that!
Anybody who experiences the horror of a car crash and survives to absorb the consequences, never thinks or acts the same way again behind the wheel. With high-end VR we can get closer to that visceral, behaviour-shifting impact. For maximum realism we shot each scene using the world’s most powerful 360º cameras. Best experienced in Oculus; also viewable as YouTube 360º, Vimeo 360º and Google Cardboard. Touring Ireland on the RSA Shuttle.
This was one of those audacious pitch ideas that went down so well... we had to go and make it. Over to a very fastidious art director, producer and account manager, a very patient food stylist and photographer, and a very supportive client. The amazing women of the LGFA deserve no less. We wish them the berry vest for the season ahead. Yes, yes we did.
