Every charity appeals to our better natures at Christmas. BBDO DUBLIN wanted Make-a-Wish to beat the rush. So we launched their campaign in September because some children just can’t wait. We’re proud of all the work we do for this extraordinary charity. This campaign was directed by our very own Noel Byrne. And produced by his exceptional team. With thanks, as ever to Kevin at Avondale. It’s striking a massive chord with everyone. We couldn’t wish for more.
We created the theme “Ready For The World”. We created the brand identity for Ireland 2023. And on September 25th 2017, the bid team for Ireland’s Bid to host Rugby World Cup 2023, made their final presentation to World Rugby in London. We created this film to close the presentation.
In case you haven’t heard, us millennials are not big fans of commitment. The here, the now and the freedom is more our thing. Virgin Media gets that. And they know their products are fab enough that they don’t need to lock people in. So they’ve introduced 30-day contracts, across broadband and TV. Welcome to Promiscuity: all you have to do, is get it on.
That haul, including as it does, 4 international awards and 6 silver awards, makes BBDO DUBLIN the most sharkbitten agency in Ireland for the second year in a row. Roll on next year…
EBS are all about the mortgages. So this campaign is all about that all-about-ness. The never-settle, thick-and-thin, stick-with-it-ness that makes the people in EBS branches all over the country the absolute mortgage masters. Because some jobs are just too important to let some faffer just have a go at it.
A great deal of the appeal of motorcycling, is the freedom from constraint. The speed limit is a constraint; but the chilling and inarguable fact is that in half of biker fatalities, bikers speeding is a factor. BBDO DUBLIN set out to acknowledge and honour the biker spirit, but make the point that some rules should not be broken, some signs should not be ignored.
Skittles is one of the most iconic, ironic and fun-loving brands on earth. A big part of the brand philosophy is embracing life flaws and all. The flaw of the Irish summer is rain. So in summer 2017, BBDO SHOP replaced rain with Skittles – with a 360º activation pouring down on stores, streets and social.
In Ireland we take our pubs a little bit for granted. We look enviously at the cafés of Vienna or the tapas bars of Madrid, and forget that we’ve got a cultural phenomenon to rival them on every street of every town in Ireland. More than anything, pubs are about people, and the chats that ensue after a pint or two. If those pints could talk...
When our friends at the Irish Blood Transfusion Service asked us to create an ad campaign to start a movement, we suggested trying it the other way round. So BBDO DUBLIN went to Skerries, asked seven existing donors to recruit new donors, and turned the movement they initiated into a campaign of seven web films. The data point we used to incite behaviour change was simple: 1 in 4 people will need a donation in their lifetime. But only 3% of people donate. Already, change is happening.
Early in 2016 we had an idea that we felt would powerfully express what the Make-A-Wish Foundation is all about: creating memories that live forever. Thank you to an appreciative client for getting behind it, and huge thanks to the many typically generous people from Red Rage, Screenscene, Avondale Studios and PHD for helping make this particular dream come true.
