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  • Weather Star : Avonmore

    Newsflash: it rains a lot in Ireland. Which is fine, because just one glass of Avonmore Supermilk hits you up with your daily fix of sunshine vitamin D. BBDO SHOP created a TTL campaign to make that famous; and to activate it in-store we created an on-pack competition in search of Ireland’s next RTÉ weatherstar. Supported by social,  school packs, shopper OOH and in-store activity, we drove thousands of entries and contributed to a 7% sales uplift year on year.

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