Epic Music

Bacardi
/
Epic Music

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Music fests are the go-to lifestyle experience for Bacardí’s audience. Casa Bacardí has a deeply established association with festivals right across Europe, and this year BBDO SHOP leveraged that geographic spread with a unique multi-festival, VIP prize, driving interaction and transaction in both off- and on-trade. This activation ran across Austria, Belgium, Netherlands and the UK.

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