At BBDO DUBLIN we like to talk about our “I Will Survive” spot as pro-quitting, rather than anti-smoking. It’s been so successful here in Ireland that it was picked up by the equivalent health body in the US and is now running on TV across New York.
At BBDO DUBLIN we like to talk about our “I Will Survive” spot as pro-quitting, rather than anti-smoking. It’s been so successful here in Ireland that it was picked up by the equivalent health body in the US and is now running on TV across New York.