Some of the best copy lines ever hatched (we had to) have been about eggs. Fay Weldon wrote the famous “Go to work on an egg” in 1950s Britain, before going onto harder-boiled fiction. Here’s BBDO DUBLIN's attempt: a simple, memorable and bang-on-brief four-worder that says everything that needs to be said. It appeared in Adshels. These puns write themselves.