If ever you wanted to design an irresistible sweet, you’d do well to talk to the designers of liquitabs. They look delicious. And therein lies the rub: young children regularly mistake them for something lovely, and as well as putting them in their mouths they rub them in their eyes – with potentially devastating consequences. To get people thinking about this, BBDO DUBLIN created this transfixing visual for our fantastic new clients at the Health & Safety Authority.
