Jack Daniels drinkers truly have that independent spirit. A sense of knowing what they like and want. An independent mind that allows them to make choices based on what they enjoy most and not based on what others might like. BBDO DUBLIN built the Your Night Your Move campaign from the ground up, starting with rock solid insights about our target audience, and working our idea through web film, digital display, outdoor, on-trade and off-trade POS, and a website to keep it all tucked in. Everything centres on a promotion that offers consumers one engaging choice after another with the chance to win the night of their lives.