Project EDWARD

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Project EDWARD

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Project EDWARD (European Day Without A Road Death) is a pan-European road safety initiative which, put simply, asks people to promise to try harder. To take specific steps to protect themselves, and other road users. And to do that for one particular day – to show what a difference it can make to the number of tragedies that occur on our roads. To mobilise sign-ups, BBDO DUBLIN created a simple but powerful radio commercial and social image.

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