In 2017, the women’s Rugby World Cup is hosted here in Ireland. This is immense. Immense for the team, for the game and for the country. BBDO DUBLIN have been working with the IRFU for a while on their bid for the 2023 men’s Rugby World Cup, so we were thrilled when they asked us to help position and promote this event too. We put this film together for the IRFU’s media launch and social channels, and already the organic response has surpassed everyone’s wildest expectations.